Client
Meridian Legal
Case Study · Technical SEO
Meridian Legal SEO Improvement Project
A sample technical SEO project focused on improving website structure, indexing signals, internal linking and the overall foundation for search visibility.
Project Type
Technical SEO
Primary Tools
Google Search Console, structured data and site analysis
Primary Goal
Strengthen technical search visibility
The Challenge
Important pages were not getting the attention they deserved
The sample website had a growing collection of service and informational pages, but the technical and structural signals across the site were inconsistent.
Some URLs required closer indexing investigation, internal links were not always supporting the most important pages, and the overall site structure needed a clearer hierarchy.
The project focused on creating a cleaner technical foundation before putting more effort into expanding content.
SEO
Technical Review
Find structural issues first, then prioritize the changes that matter most.
GSC
Data
SD
Schema
Project Objectives
Establish a cleaner technical SEO foundation
01
Investigate indexing and excluded URL patterns
02
Improve internal linking between related pages
03
Review canonical and metadata signals
04
Strengthen structured data and site organization
Technical Work
The areas reviewed during the project
The audit was organized around the technical elements that could affect crawling, indexing and understanding.
Indexing Review
Investigate pages that were not appearing as expected and determine whether the cause was technical, structural or content-related.
Canonical Review
Check canonical signals and identify duplicate or competing URL patterns.
Internal Linking
Strengthen connections between related pages and make important service content easier to discover.
Sitemap Review
Check whether the XML sitemap represented the important indexable pages of the website accurately.
Robots Review
Review crawl directives and make sure important website content was not unintentionally restricted.
Structured Data
Review and organize relevant JSON-LD structured data around the business and important page types.
Search Console
Use search data to guide technical decisions
Rather than making changes blindly, the project used available search data to identify where investigation was most useful.
Coverage Signals
Review indexed, excluded and otherwise reported URLs to identify patterns worth investigating.
Search Queries
Review which pages and queries were already generating visibility and where the site had opportunities.
URL Inspection
Investigate individual URLs when their indexing or visibility behavior required closer examination.
Prioritized Actions
Turn observations into a practical list of changes instead of treating every issue as equally urgent.
Implementation
Improve the architecture before expanding the site
The project prioritized changes that would give future content a stronger technical and structural foundation.
Page Hierarchy
Organize pages into clearer relationships between primary services, supporting content and related topics.
Internal Link Paths
Add more natural connections between high-value pages and relevant supporting information.
Metadata Structure
Review page titles, descriptions and canonical signals for important templates.
Structured Data
Apply relevant structured data where it helped describe the business or content more clearly.
✓
Outcome
A clearer technical and content structure ready for continued SEO work.
The Outcome
Build the foundation before pushing for more traffic
The project created a cleaner framework for handling the site's technical SEO and gave future content a more organized environment.
It also made it easier to explain why individual SEO changes were being made instead of relying on a collection of disconnected recommendations.
The project name, measurements and results on this case study are sample content. They should be replaced with the actual project information before publication.
Project Takeaway
Technical SEO works best when it supports the website
The goal was not to make the website complicated. It was to make the underlying structure clearer so the business could keep improving the site with confidence.
More Projects
Explore other areas of my work
WordPress Project
Explore a sample WordPress redesign and development project.
View Project →AI Automation
Explore a sample AI-powered lead and workflow automation project.
View Project →n8n Workflow
Explore a sample business process automation project.
View Project →
Need help with technical SEO?
Discuss an SEO Project
Let's find the issues worth fixing first.
Share your website and the search problems you are seeing. We can start by looking at the technical foundation.